BAYFIELD COUNTY — The Wisconsin Court of Appeals on Tuesday, June 11 prevented a company from bottling and selling water from a private well in the Lake Superior watershed.
The decision is the latest development in a yearslong legal battle. In 2021, startup Kristle KLR was denied a county permit that would’ve allowed it to operate a pumping facility in Bayfield County.
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At the time, opponents feared the plan would allow the business to exploit a loophole in a landmark agreement barring water diversions from the Great Lake. Developers argued the well would access a confined aquifer that would not harm the surrounding water table, wetlands or Lake Superior.

The company appealed the county’s decision to no avail, before taking it to the local circuit court and eventually the court of appeals. Kristle KLR’s plan faced opposition from environmental groups and the Red Cliff Band of Lake Superior Chippewa tribe.
In December 2022, Midwest Environmental Advocates filed a brief with the appeals court on behalf of Lake Superior Not for Sale, an organization that formed to oppose “water commercialization” in the Lake Superior Basin.
Rob Lee, an attorney for Midwest Environmental Advocates, said in a news release that Lake Superior is an environmental, cultural and economic treasure.
“Midwest Environmental Advocates has been honored to work with Lake Superior Not for Sale and the rest of the community to prevent the exploitation of this valuable resource,” he said.
In a statement, Jen Boulley, with the Lake Superior Not for Sale group, said the organization was “greatly satisfied” that the Court of Appeals affirmed a Bayfield County Circuit Court ruling that blocked the project.
Wisconsin Public Radio can be heard locally on 88.5 WSSU-FM and 91.3 KUWS-FM and at wpr.org.
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