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Bingo: Innovative Gaming and Storytelling Fusion

Location: USA

  • Autodesk
  • Autodesk 3ds Max
  • Blender
  • Figma
  • Photoshop
  • Marmoset Toolbag
  • zbRUSH
  • Unity


Bingo: Love in Montana” is not just a game; it’s an experience where players decorate their ranch, play Bingo, and delve into a love story. This project aimed to merge casual gaming with an extensive decoration and story-telling element, presenting a unique challenge in game design and development.

Bingo Bingo

Client & Product

The Bingo project was initiated with the vision of creating a board game that transcends the traditional boundaries of casual gaming. The goal was to craft a game that appealed to a wide audience, providing both entertainment and creative freedom.


Challenges Faced

  • Creative Customization

    Implementing a vast array of decorations and customizations.

  • Empowering Designers

    Developing tools for game designers to weave stories without constant developer intervention.

  • Efficient Resource Management

    Managing resource usage efficiently to ensure quick load times, optimal performance, and minimal battery consumption.

  • Flexible Engine Architecture

    Incorporating a flexible engine architecture to support both the core Bingo game and various metagames.

Role of Art Coordinator

The Art Coordinator on the project “Bingo: Love in Montana ” played a crucial role in overseeing and managing all artistic aspects of the project. His responsibilities involved coordinating with artists, graphic designers, and other team members to ensure that the art direction aligned with the overall vision and goals of the project.


  • Principal Technical Artist
  • Senior Art Coordinator
  • Visual Effects (VFX) Artist
  • Illustrator
  • Principal 3D Modeler
  • Character Design Specialist
  • Environmental Art Designer
  • Animator & Rigging Specialist

Developed Features

Animation of characters for dialogues and locations Crafting dynamic animations to bring dialogues and settings to life, enhancing player immersion and interaction.
Creation of art of various locations Developing a broad spectrum of art for diverse locations, enriching the game world with visual depth and variety.
Creation of customization at locations Implementing extensive customization options for locations, allowing players to personalize their gaming experience in unique ways.
Showcase of new game modes Introducing and demonstrating new game modes, offering fresh challenges and exciting gameplay opportunities for players.
Preparation of marketing banners Designing captivating marketing banners that highlight the game's features, aiming to engage potential players.

job done

  • Modular Engine Components Separated core and metagame engine functionality into modular components.
  • Dynamic Content Tool Developed a technical tool facilitating dynamic game content changes by designers.
  • Art Optimization Optimized art resources and loading techniques to improve scene transition speeds.
  • Prefab Management Efficiency Introduced Unity’s addressable for efficient prefab management.
  • Memory Reduction Implemented art optimization strategies to reduce memory usage.
  • Resource Management Controlled resource duplication through smart addressable group management.
  • Draw Calls Reduction Reduced draw calls by optimizing scene layering.
  • Mobile Performance Enhancement Enhanced performance for mobile devices through data and rendering optimizations.


Bingo: Love in Montana” promises to provide an enriched, captivating experience that combines strategic gameplay with the joy of bingo. Its focus on balance, strategic use of boosters, and PvP competitions could lead to various positive outcomes, including a strong player community, increased player engagement, and significant skill development.

  • 9 months of development It took 9 months from the start of development to soft-launch
  • 50 percent of retention Day retention is 50%
  • 2+ million of players Got 2 millions of installs during the soft-launch and loyal positive audience
  • 100 000+ downloads During several month after launch


I am delighted to express our utmost satisfaction with the collaboration with Whimsy Games on our Bingo project. Whimsy Games has truly exceeded our expectations with their exceptional game development services. The team's creativity, professionalism, and timely delivery have been outstanding, resulting in a highly immersive Bingo experience.
Oleksandr Nesterenko

Oleksandr Nesterenko


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