What to know about watching this year's Super Bowl

More than 200 million U.S. adults plan to watch the Super Bowl between the Kansas City Chiefs and San Francisco 49ers this Sunday.

And if experts' projections hold true, the NFL's championship matchup could top last year's viewership, which made the 2023 game the most watched program of all time.

The NFL's growing audience, along with the Super Bowl's history of trendy advertising and halftime shows, inspires watch parties, in both private and public settings. According to the National Retail Foundation, more than $17 billion will be spent by those watching the game — an average of $86.04 per person.

The survey said the game itself will be most important to 44% of viewers, while 19% will be focused on the halftime show and another 18% will tune into the broadcast for the commercials. NRF has conducted an annual Super Bowl survey for more than a decade and compiled some of its results in a dashboard .

The infographic below shows how Kansas City, led by quarterback Patrick Mahomes, and San Francisco, with star quarterback Brock Purdy and running back Christian McCaffrey, matchup on the field.

This year's Super Bowl showcases a rematch of teams from the 2020 game, when Mahomes led the Chiefs to a 31-20 victory over the 49ers in Super Bowl LIV. In that game, played in Miami, Mahomes led Kansas City on three fourth-quarter touchdown drives, catapulting the Chiefs to the come-from-behind win and earning the MVP award.

Last year, Mahomes also won the Super Bowl MVP when the Chiefs defeated the Philadelphia Eagles in dramatic fashion.

Kickoff: 5:30 p.m. CST, Sunday, Feb. 11
Television: CBS, Paramount+
Location: Allegiant Stadium, home of the Las Vegas Raiders
National anthem: Reba McEntire
Halftime performer: Usher