Friends and acquaintances so liked Leah Kay Krabbenhoft's headbands that they asked if she could make some for them. She gave the first ones away for free, but as the requests increased, she realized she could parlay her hobby into a side hustle. Today, Krabbenhoft's Soulvation Society brand has blossomed into a 100% self-funded, woman-owned and operated brand with over $2 million in sales and zero debt.